Rebirth of the Industrial Tycoon

Chapter 625 Electric Tricycle

At the signing ceremony, Chen Maikang looked enviously at the big man next to him.

I'm only 21 years old, and I have won a big contract of tens of millions. Chen Maikang sighed.

Chen Maikang didn't know that the young big man beside him would become his leader sixteen years later.

Next to him, the general manager of the Eastern team was also beaming with joy. Because as a team that develops players, they can also get a share of it.

Feiyue Sports offered Dayao a seven-year endorsement contract of RMB 70 million, which is equivalent to RMB 10 million a year. . This is not considered a big contract now, but in terms of the income level at that time and the domestic sports market, Feiyue Sports was almost taken for a ride.

You must know that Anta signed Kong Linghui's guidance, but only gave 3 million a year.

Kong’s coach is handsome and not bald, and the champions are soft-handed, and table tennis is still a national game. At that time, the endorsement contract of 3 million yuan was already a sky-high price. A player like Dayao who has not yet achieved his worth in the world , giving him 10 million a year is indeed too much of a premium.

In history, Dayao entered the NBA as the No. 1 pick and played for a year. Nike was only willing to give a four-year contract of 1.6 million US dollars, and 400,000 US dollars a year was only equivalent to 3.2 million yuan.

At that time, the Yao team's asking price was not high, as long as 5 million U.S. dollars for 4 years, which is equivalent to 10 million yuan a year, but this price was not paid by Nike.

It wasn't until the second year that Dayao made rapid progress and won a seven-year, $50 million endorsement contract with Reebok.

Therefore, the price offered by Feiyue Sports is equivalent to Dayao's asking price after entering the NBA.

And Feiyue Sports also gave an additional clause, if Dayao can enter the NBA, then the endorsement amount will be doubled directly!

This is clearly saying, stop messing around in China, go to the nba as soon as possible!

So at the same time, Feiyue Sports' exclusive stores began to expand rapidly in various cities across the country.

Li Weidong adopts the expansion model of franchise stores, and the franchise fee is not high. The purpose is to use the shortest time to spread Feiyue Sports' exclusive stores all over the country.

For franchisees, Feiyue Sports basically welcomes all comers.

In the process, many franchisees will go bankrupt.

In fact, the product positioning of Feiyue Sports is a mid-to-high-end route. If it is located in a bustling business district, there will be no problem. However, if a specialty store is opened in a place where the traffic is not very large, it will probably close down at a loss.

Feiyue's high-end products, such as the signature sneakers of Kobe, Carter, Tracy McGrady, etc., are priced enough to compete with major international brands such as Nike and Adidas.

The mid-range products are much cheaper, but still more expensive than domestic brands. As for low-end products, there is no such thing at all.

Li Weidong's strategy for Feiyue Sports does not include low-end products. Feiyue Sports invites all NBA superstar-level spokespersons. If it is in the low-end market, it will affect the brand value instead.

Moreover, the profit of low-end products is also low. There are so many small workshops in China to make street goods, why should Li Weidong mix it up again!

Fukang Agricultural Machinery Company, Li Weidong looked at the company's performance report with a serious expression.

Compared with last year, the performance of Fukang Agricultural Machinery has declined.

After entering the 21st century, China's local agricultural machinery enterprises have entered a relatively difficult period.

In the mid-to-late 1990s, many internationally renowned agricultural machinery companies began to establish wholly-owned factories or joint venture factories in China, implementing a localization strategy.

These international agricultural machinery companies have higher technology and stronger capital, and quickly occupied the mid-to-high-end market. Many local time-honored state-owned enterprises have to cooperate with foreign capital in order to survive.

And a large number of private enterprises are also rapidly rising. Not all private enterprises have such a large scale and excellent technical research and development capabilities as Fukang Agricultural Machinery.

The vast majority of private agricultural machinery enterprises have backward technology and little capital, so they can only produce some low-end single products.

Although the quality of the products of private agricultural machinery enterprises is not flattering, the price is cheap. Therefore, those low-end markets with very small profits are quickly occupied by private agricultural machinery enterprises.

As a result, those agricultural machinery companies caught in the middle were out of luck. In the mid-to-high-end market, it cannot compare with foreign capital and joint ventures, and in the low-end market, the price cannot beat private agricultural machinery enterprises.

Therefore, this kind of enterprises with no technology, lack of funds, and inadequate management were basically eliminated by the market in the late 1990s. Even if they survived, life is not easy, and it is considered good if they can barely maintain normal operations.

The hard days of the agricultural machinery industry will not improve until 2004. In 2004, the state promulgated the Agricultural Machinery Promotion Law, which provides strong support for agricultural machinery in terms of policy.

Immediately afterwards, in 2006, the country completely abolished the agricultural tax. With more money in the hands of farmers, they will naturally buy more agricultural machinery.

The help of policies has led to the development of domestic offensive agriculture. The scale of domestic agricultural machinery industry, the ability of independent innovation of enterprises, the level of scientific and technological research and development, product quality, and the export of agricultural machinery have all turned several steps. The decade from 2004 to 2014 is also known as the golden decade of China's agricultural machinery industry.

There are still three years before 2004, which is the most difficult thing for the domestic agricultural machinery industry.

The scale of Fukang Agricultural Machinery is not as large as those state-owned holding companies, such as domestic leading enterprises such as Yituo Factory and Zoomlion.

In terms of technology, Fukang Agricultural Machinery is considered strong among local enterprises, but there is still a relatively large gap compared with foreign-funded enterprises. Competing with those foreign-funded enterprises or joint ventures that produce locally still has to rely on price wars.

For example, the cotton harvester produced by Fukang Agricultural Machinery won the market in the northwest only because of its low price.

However, it is impossible for the Construction Corps to purchase hundreds of cotton harvesters every year. The purchase volume of the Construction Corps has decreased this year, which has also reduced the profits of Fukang Engineering.

Another major product of Fukang Engineering is agricultural tricycles.

However, after ten years of development, the market for agricultural tricycles is almost saturated, and the sales of agricultural tricycles are unlikely to increase as much as in previous years.

More importantly, many cities in China have issued a ban on motorcycles!

Motorcycles used to be the main means of transportation for Chinese people. In the 1990s, it was considered superior for an ordinary family to own a motorcycle. At that time, if a young man could ride a motorcycle, it would be much easier to find a partner.

However, with the development of the times and the progress of society, the disadvantages of motorcycles have gradually emerged.

The three main disadvantages of motorcycles are nothing more than easy to cause traffic congestion, easy to cause air pollution, and easy to cause traffic accidents.

The traffic congestion is easy to explain, mainly because the motorcyclists did not obey the traffic rules at that time. So this pot should not be counted on the head of the motorcycle, but should be carried by the motorcycle rider.

Thinking about the wanton stringing of electric vehicles in many cities now, and the kind of electric old men who wantonly occupy motorway lanes, you can probably understand the situation at that time.

The air pollution caused by motorcycles is related to the national emission standards.

At that time, domestic motorcycles were the best, and the fuel consumption was less than one-third of that of a 1.6L family car.

However, because the structure of motorcycles is different from that of cars, the emissions of nitrogen oxides and carbon monoxide from motorcycles are relatively high, which can easily exceed the emission standards set by the state.

This problem can only be solved after the national five standards are implemented. Basically, the displacement of motorcycles of the National V standard has reached the national standard.

The country began to implement the national standard in 1999, and the ban on motorcycles in most cities also began to be implemented at that time. After the implementation of the National Second Standard in 2004, some major cities in China have implemented the ban on motorcycles; after the National Third Standard in 2007, the ban on motorcycles has been extended to county towns.

As for motorcycles prone to traffic accidents, it is still related to whether the driver obeys the traffic rules. Regardless of motorcycles or cars, as long as everyone obeys the traffic rules, the traffic accident rate will definitely be greatly reduced.

However, once a motorcycle accident occurs, it is indeed more dangerous. After all, motorcycles are made of leather and iron, and the driver is exposed outside. Unlike cars, which are covered with iron, at least there is a car shell for protection. .

Even if a motorcycle driver wears a helmet, encountering a traffic accident only increases the probability of saving his life, and physical injuries are unavoidable.

The emergence of the ban on motorcycles has greatly affected the sales of domestic motorcycles, and also affected the sales of agricultural tricycles.

Agricultural tricycles are noisier, cause more air pollution and are more likely to violate traffic rules. Originally, many cities had banned agricultural tricycles from entering the city. Since the ban on motorcycles, the ban on agricultural tricycles has become more justified.

Although agricultural tricycles are still a good helper for farmers in rural areas, if driving is not allowed in urban areas, many street vendors and passenger tricycles will be affected. Without this part of customers, the sales of agricultural tricycles will naturally decrease significantly.

Cotton harvesters and agricultural tricycles are the two core products of Fukang Agricultural Machinery. Now that the sales of these two products have decreased, it will directly affect the revenue of Fukang Agricultural Machinery.

Sitting aside, Yue Anan noticed that Li Weidong's face was not very good-looking, so he quickly explained: The production cost of the cotton harvester is too high, so the price is relatively high, and ordinary farmers must not be able to afford it. Once The reduction of orders from the Construction Corps will directly affect our efficiency.

However, the scientific research department has accelerated work and progress, and will replace the parts required by the cotton harvester with localization, which can greatly reduce production costs. In addition, at the national policy level, I will see if I can win special subsidies for cotton harvesters from the state. With subsidies, sales of cotton harvesters should be better.

Li Weidong nodded: Nationalized substitution must be carried out, but it will definitely take a long time, and you can't eat big fat people in one go. As for the state's agricultural machinery subsidies for cotton harvesters, I think it is unlikely in the past two years .These are things that can’t be hydrolyzed far away, so if you want to improve efficiency in the short term, you can’t rely on cotton harvesters.”

Yue Ping'an then explained: The decline in sales of agricultural tricycles is mainly due to the impact of urban bans. Before, many cities banned motor tricycles from driving within the urban area, and now there is a ban on motorcycles, which directly leads to our Sales fell.

For this reason, we have also discussed some solutions. At present, the main solution is to use electric tricycles to replace our current motorized tricycles. The scientific research department led by Dr. Ni has also started research and development of electric tricycles.

As early as the mid-1980s, China had electric bicycles, which were called battery bikes at that time. Because there was no corresponding battery technology, the battery bikes at that time actually burned oil. A small, single-cylinder engine powers the battery, which then drives the car forward.

This is far from being similar to the current gasoline-electric hybrid vehicles. When the gasoline engine is running, the battery is charged by the way. When the battery is charged, the gasoline engine stops and then runs with the electricity in the battery. The engine restarts again.

But at that time, there was no power storage technology like today, and the electricity in the battery alone could not run very far. In addition, the engine noise of the horizontal bar was very loud, so this so-called battery car was louder than a motorcycle when it ran.

Due to backward technology, in the 1990s, domestic electric vehicles basically relied on imports. For example, electric golf carts and electric sightseeing cars are purchased from abroad at high prices, and the price of one can buy several Santanas.

In the mid-1990s, China began to develop its own electric vehicles. Since Tsinghua University developed the first electric vehicle in 1995, China has opened the prelude to the development of electric vehicles.

Before 2000, China's electric vehicle research and development was still in the exploratory stage. At this time, China was unable to produce qualified four major components of electric vehicles, namely motors, batteries, chargers and controllers.

These four parts are the key technologies of electric vehicles. Since China cannot produce them, they can only rely on imports. Therefore, domestic electric vehicle companies in that era can only be regarded as electric vehicle assembly plants.

And the big four of that era didn't perform well. At that time, the electric bicycle had a set of brand new batteries, which could not even go 30 kilometers on a full charge, and the battery life was very short, with only about 200 recharges. If it was charged every day, the battery would have to be replaced in half a year.

Only the motor, the maximum output twist is less than 20nm, the kinetic energy is very poor, but you have to push it when you encounter a high slope. It’s okay to put it in a plain city, but if you live in a mountain city like Chongqing, you can buy an electric bicycle and push it every day, and you will definitely exercise.

In addition, problems such as the charger is easy to catch fire, the control system is not well controlled, etc. are also common.

Although electric bicycles at that time had many shortcomings, many discerning people have already seen that electric bicycles are the direction of future development. Especially when various cities start to ban motorcycles, the prospect of electric bicycles is even more promising.

Yue Ping'an is obviously the kind of entrepreneur with great vision. He has already seen that electric vehicles will have a broad prospect, so he has already asked the research and development department to start developing electric tricycles to replace motorized tricycles.

After listening to Yue Ping An's introduction, Li Weidong nodded slowly: Electric tricycles are indeed the trend of future development. As long as the technology can gradually mature, they will definitely replace motor tricycles in the future. It is the right decision for us to make a layout early on in this regard. .”

Yue Anan said, It's just that our current research and development has encountered a big problem. If we don't solve it, the entire research and development progress will be dragged down.

Is it a battery problem? Li Weidong asked immediately.

In Li Weidong's impression, batteries have always been the biggest problem restricting the development of electric vehicles.

However, Yue Ping'an shook his head: It's not the battery problem, it's the motor problem!

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