naaapseattle Chapter 359 With This Little Salary, It's Hard For Me To Play For You! (2 More, Please Subscrib
Chapter 359 With This Little Salary, It's Hard For Me To Play For You! (2 More, Please Subscrib
Zhou Yan still needs to know how to make the fans happy, how to make a team run normally and satisfy the companies and individuals he cooperates with.
Indeed, this is a very simple truth, and it has nothing to do with whether it is a sport or not.
It has a lot to do with normal business operations, and now Zhou Yan is thinking about these things in his heart.
In fact, Zhou Yan has successfully found the answer for himself, Zhou Yan also said to Anfernee Hardaway and Dikembe Mutombo.
"As long as it is a game that can win, it should meet the needs of the fans. The fans just want to enjoy the game and see our skills and winning percentage."
"If we can make ourselves play the game more wonderfully - "103" points, we will be able to revive the sleeping hearts of these fans, and even the brand partners will be excited."
"I know our team's brand partners and sponsors, but they don't have too much confidence. They only saw some hope this season, so we have to not let them down."
Zhou Yan knows that a very important part of a team's operation is the cooperation of commercial brands and broadcasting rights, the last and most important part.
That is the income from the tickets for the venues where the players are playing, and this is the three components.
If a team can operate well, they can effectively combine these three parts, and then look at the value of the player they signed.
Finally, we can estimate the benefits they can generate.
Therefore, after realizing this, many teams are willing to present themselves with better games in front of all fans, so as to attract fans to the competition venues.
And some other TVs are also willing to have some broadcasts when they have seen the team's very good games.
Of course, the overall broadcast likes to be in the hands of the league, but the broadcast rights in some places are still willing to let the TV stations in these places cooperate directly with the team.
Now if there is such a cooperation, it means that the team has increased exposure, and some brand-cooperating advertisers will also take the opportunity to increase the exposure of their own brands.
So they are also willing to cooperate with this team, so how many broadcast rights and how many brand partners are there are actually mutual.
Of course, whether it is broadcasting or brand cooperation, the ultimate goal is to allow fans to see it.
So fans are the most important part. As long as there are fans, there will be no lack of income from tickets in the competition venues, nor will there be a lack of sponsors and broadcast rights.
But if there are no fans, all of this will be gone, so fans are the foundation of everything. If a team is allowed to operate and choose, they will all know this truth.
Zhou Yan knows these things in detail, because the commercial value of a player is also inseparable from the fans.
When Anfernee Hardaway heard Zhou Yan say that, he also said it for Zhou Yan.
"What you said is very reasonable. The reason why the operating conditions of the various teams in the Development League are not particularly good is because fans and brand partners do not pay enough attention."
"The main reason why their attention is not enough is because the players there are not strong enough, and the excitement of the game is not enough.
"The combination of these two reasons led to poor ratings and on-site ticket sales, so of course brand partners should not invest, which led to a decline in revenue."
When Zhou Yan didn't say anything, Dikembe Mutombo agreed with this flower very much.
It is because the Atlanta Hawks belonged to this situation last season.
But fortunately, there is a little exception that allows them to maintain their operations, Dikembe Mutombo also said to Zhou Yan.
"The Atlanta Hawks have already signed sponsorship agreements with some brand partners. Fortunately, the agreements have not expired. Otherwise, some of them will be directly terminated."
"This season should be able to give them some confidence. As long as we achieve a good result, not only can we get more money from them, but also more brands will come to us... "
"I'm sure you've all seen that in our arena, there are still many places that are empty, where many advertising partners and their brands can be hung."
Zhou Yan did see these empty seats in the arena, which were obviously much more than those in other teams' arenas.
These are all signs that the willingness of brand partners to cooperate with the Atlanta Hawks is not strong, so there are so many vacant positions.
If it is based on the fact that some contracts have not expired, it is true that if it is not for this reason, there will be more vacancies.
It is because the Atlanta Hawks are the bottom team in the league, unless they lower their sponsorship and cooperation prices.
Perhaps some brand companies will consider this issue, because Zhou Yan knows that the benefits and values are absolutely high.
Since it is said that the Atlanta Hawks did not bring enough benefits to those brand partners last season, of course they will consider it.
Now that Zhou Yan has joined the team, all this may have changed.
Because as the team's performance improves, more and more fans watch the 5.6 game, and other things are also done. When it is better than other teams, it will naturally attract enough attention.
Zhou Yan also said to Dikembe Mutombo.
"We have reawakened this season, those who did not sign with us when their contracts expired last season must regret it very much.
"And I think the company will definitely take the opportunity to raise prices, and they will never let go of this best opportunity.
"This is also a rule of business, that is, those who abandoned me when I was in trouble, when I am brilliant, I will definitely increase my weight to prove my value."
"I think some people in the company's management are probably secretly enjoying it."