Movie Master

Chapter 918: All Lines Collapse

Precarious.

This is the best adjective for Fury Road in the past week. After experiencing the box office explosion of the opening weekend, the crew has launched a comprehensive promotion mode, even in the face of the strong impact of Water Banshee, they are not afraid , but a controversial speech on Wednesday pushed the movie to the forefront, and then there was a storm of offensives, and there was no room to breathe. Patriarchy, feminism, and public opinion came one after another. Bo's smashed down, firmly pressing on the top of Road of Fury, as if there was no hope of turning over at all.

Whether it's Sin City or Hard Candies, they have experienced the double days of film critics, but they have not faced such a bad situation. Even Passion of the Christ does not seem to be under such great pressure. All of this has cast a shadow over the box office progress of Fury Road. Boycott may become the last straw that breaks the camel's back at any time.

To make matters worse, the promotion that was in full swing was forced to be interrupted. After the promotion in Las Vegas on Saturday, Lance went to Palm Springs for vacation, and there was no corresponding promotional itinerary at all. Even Charlize and Michael returned to Los Angeles for the time being and did not engage in publicity, which is really rare in the summer file, especially for works with a focus like Fury Road.

All the signs are showing that the box office decline of Fury Road will usher in a cliff-like collapse in the second week, but people are always forgetful, forgetting the past when Passion of the Christ broke out amidst controversy, and even Forget how Fury Road was shattered during its opening weekend, but their memories were quickly awakened.

In 2006, the third week of July, North American weekend box office rankings, Fury Road was the champion, Pirates of the Caribbean 2 was the runner-up, Monster House was the third runner-up, and Water Banshee was the third runner-up.

Wait, what's going on? Are you sure this list is correct? Why Water Banshee ran to No. 4, why Fury Road achieved consecutive championships, why the box office trend was completely unexpected, why last week's controversy did not have the slightest impact... What happened last weekend What?

Turn the clock back to Wednesday's premiere of The Banshee, before the controversy started to spread and before North America ushered in the biggest midsummer heat wave in history.

Water Banshee held a grand premiere in North America, and its competitor Monster House was an animation—and it wasn't produced by Disney, so it couldn't steal any focus from Water Banshee, two hundred and fifty Ten media outlets and 800 movie fans were present, and the premiere of Water Banshee was a great success. But after the premiere, in sync with the Fury Road controversy, The Water Banshee also ushered in a nightmare.

The media's overall score is 35 points, the freshness of Rotten Tomatoes is 24%, the popcorn index is 45%, and the theater score is B-.

Oops, it's terrible, from professional film critics to ordinary audiences, from mass media to theater feedback, Water Banshee ushered in a complete defeat. Especially the scolding on IMDB has gone far beyond the imagination. After the internal preview of the movie, Warner Bros. released the rumor that the quality of the movie is worthy of recognition, and there is a lot of applause, but now it seems that it is all lies. It's just a means for the film company to attract audiences into the cinema. The high expectations collide with the poor quality of the finished product, and the huge gap makes people unsatisfied. Even for horror movies and thriller movies, the quality of Water Banshee is far from satisfactory, and reviews from all aspects have collapsed.

This makes people can't help but think of last year's Sahara Cavalry.

But the situation of Water Banshee is even worse, because this is the fourth consecutive disastrous failure of M-Nate Shyamalan's works. The trust accumulated during the six senses period has now been completely cleared, and the audience can no longer bear it, and the overwhelming sound of cursing almost drowns the Internet.

Knight has to thank Lance, because Fury Road has attracted all the controversy fire, so the curse of Water Banshee seems to be covered up, and it has not attracted the attention of the media, which allows Knight to win the breathing space . But obviously, this diversion of attention is undoubtedly bad news for the box office. It is difficult to create good results at the box office due to the shackles of word of mouth. Either rely on topic focus and hot hype like Da Vinci Code Arouse the audience's curiosity, walk into the movie theater, or be defeated like a Saharan Cavalry, but the publicity that Warner Bros. painstakingly managed was submerged in the whirlpool of controversy of Fury Road, Even the focus has been taken away, and the topic effect created by the premiere has been completely dimmed, which is clearly reflected in the weekend box office data.

After the box office was released on Friday, it was only 6.8 million. This set of data made Warner Bros. half-hearted. The North American box office market broke out in the past two consecutive weeks. The Water Banshee went straight to cliff diving, and the 67 million in Fury Road has shrunk directly to the current 6.8 million, which is only one-tenth of it.

One out of ten, the comparison of this set of data is really too tragic. Even if people have considered the failure of Water Banshee, they never thought that it would be such a spectacular failure. What's more, before the movie was released, Water Banshee Demon is still favored. But now, this earth-shattering crash caught people off guard, inexplicably reminding them of the time when the Saharan Cavalry and Sin City faced each other.

What's even more frightening is that after the terrible box office of 6.8 million on Friday, the box office on Saturday and Sunday continued to fall. This also completely extinguished the last hope of Water Banshee, with a cumulative box office of 18 million in the three days of the weekend.

For comparison, the opening box office of Sahara Trooper was 15 million.

Needless to say, this premiere was unsatisfactory—not just unsatisfactory, it was outrageous, both in strategic terms and in The Banshee itself. It was a total failure. Don't talk about sniping opponents, Warner Bros. is now in trouble.

For the third time, Warner Bros. has ushered in a crash-like defeat for the third time this summer. From Poseidon to Superman Returns to Water Banshee, it is not just a failure, but a mighty one. The whole line collapsed, from word of mouth to publicity to box office, there was no bright spot at all. Such a failure would cause Warner Bros. to suffer heavy losses. Even the Water Banshee with the lowest investment cost invested 75 million, not to mention It is said that a huge amount of money has been invested in the promotion process. If the global box office of the film cannot exceed 100 million yuan, the loss of Water Banshee is estimated to be no lower than that of the other two works. If one is not careful, Warner Bros. will lose 100 million or even 100 million yuan for this summer. More, thrown straight into the water.

One hundred million dollars, even Warner Bros. is in pain.

In such a situation, Barry Meyer didn't know whether to cry or laugh. Is this shooting himself in the foot? The controversy of Fury Road has intensified, but it has caused the fiasco of Water Banshee and led to the overall defeat of Warner Bros. in this summer; The plan to join forces with Chaos Films to build the DC universe, did it lead to the starting point of all this?

The Banshee debacle caught people off guard, but perhaps Warner Bros. will take some solace in seeing how Pirates of the Caribbean 2 and House of Monsters do at the weekend box office this week. Although this does not help in mitigating their losses.

Monster House is an animation produced by Sony Pictures, and the investment is as high as 75 million. Originally, Sony Pictures planned to take advantage of it. The nature of the film divided up a piece of the box office cake, and the next week's box office of Fury Road was pulled down. But the ideal is plump, and the reality is skinny. The 68-point media review and the 74% freshness index of Rotten Tomatoes are far from enough for a cartoon, let alone in the promotion stage. It has been completely suppressed by Water Banshee and Fury Road, and the audience flow has not met expectations at all.

However, compared to the disappointing Water Banshee, Monster House still has an advantage in terms of mass base, given that Pirates of the Caribbean 2, Water Banshee and Fury Road are not suitable for children to watch Movies, and Cars has been released for seven weeks, and the newly released Monster House has naturally become the best choice for families to watch movies. million box office.

However, this result still made Sony Pictures look yellow. Even if the box office of the cartoon will be longer, such a premiere result still indicates the failure of the film. Maybe the loss is not as big as Water Banshee, but it is still loss. Following last week's Little People, Sony Pictures' two consecutive works have hit the wall. If you add Life Remote Control, which has been affected by the subsequent box office decline, Sony Pictures' performance in this year's summer file is also far behind. Well below expectations.

Sony Pictures and Warner Bros. are hard-pressed brethren, but they're not alone, as Disney apparently isn't much better, with Pirates of the Caribbean 2 dropping more than 45 percent in its third week, a better-than-expected figure , at least controlled within 50%, which also makes Captain Jack Sparrow the only beneficiary of the controversy vortex of Fury Road, especially considering the previous Lance's provocation, now Fury Road The hotter it is, the more attention Pirates of the Caribbean 2 will not cool down; but Disney's heart is very heavy, because the decline has not been able to control the 45%, but it will stay on the edge of this threshold, Caribbean The 400 million doubts of Pirates 2 are still hanging high in the air.